Rumour: MLG to be broadcast on CBS this Fall
An article on Forbes reveals MLG's plans for the future
According to an article on Forbes, the deal between Major League Gaming and CBS Interactive earlier this year will lead to the broadcast of MLG events on cable TV in Fall 2012.
MLG's CEO, Sundance DiGiovanni said:
“We had meetings during E3 with major mainstream advertisers and there’s a lot of interest in what we’re doing,” said DiGiovanni. “While streaming will remain an integral part of the expansion of eSports, we’relooking into a broadcast component on CBS this fall.”
CBS Interactive acts as a distributor to MLG's content, providing greater opportunities to grow the eSports audience, and increase advertising potential. Simon Whitcomb, vice president of CBSi Games said:
“We will help MLG distribute their content, we will carry their content on Gamespot, and on top of that, we’ll do our own content with pro players and wrap-ups,” said Simon Whitcomb, vice president, CBSi Games. “We’re a distribution point. We take existing content and broadcast it out to a wider audience.”
Whitcomb mentioned that they are looking to market newer games to the MLG scene such as Dota 2 and League of Legends, and did not mention Call of Duty, although DiGiovanni mentioned that next season could see even more games on the MLG calendar, citing the developer support for eSports in the upcoming Halo 4 title, as well as Black Ops II.
Whilst this interview seems to be clear, Sundance tweeted yesterday:
"Regarding MLG on TV - recent article jumped the gun. Not a done deal but definitly something that we are exploring."
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